SEPTEMBER + FEBRUARY
PRET - A - PORTER
RUNWAYS
SHOWROOM
INSTALLATIONS

THE POWER OF EXTRORDINARY

CREAM stands out as the disruptive curator that offers a uniquely elevated experience to our designers and guests. CREAM has an 80 year legacy since Eleanor Lambert launched ”Press Week” at the Plaza in 1943. Our commitment to the Industry and the legacy of Fashion Weeks around the world ensures a unified mission to showcase the best talent to our global audience.

THE NEW CREAM EXPERIENCE

A hybrid of runways, installations, showrooms, pop up’s,
engagement and experiences. Introducing a new generation of brands to a new generation of audiences.

Millenial’s are the largest consumer group, boomers the largest shoppers, but it’s Gen Z that has over 360 Billion in spending power. They are the new taste makers. A generation that wants transparency, sustainability, and authenticity. CREAM has the future in mind as we entice, engage and entertain iGen.

  • ART
  • TECH
  • DJ’S
  • WEB 3
  • NFT’S
  • AI

A DISRUPTIVE PLATFORM CREATED FOR US AND BY US
AN IMMERSIVE EXPERIENCE FOR AGENTS OF CHANGE